"Established in 1990 and known as Nordic Choice Hotels until 2023 with its name change, Strawberry is one of the largest hotel groups in the Nordic region with over 225 hotels in Norway, Sweden, Denmark, Finland, and Lithuania. As the international franchisee of U.S.-based Choice Hotels, Strawberry manages hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel® and Clarion Collection® Hotel, in addition to more than 40 independent hotels managed under its subsidiary, Nordic Hotels & Resorts. Apart from hotels, the corporate group operates 120 restaurants, 20 spas, gyms, meeting places, and arenas, employing nearly 17,000 people across their businesses. With the name change last year, Strawberry introduced a new identity designed by Bold Scandinavia."