Located in Boston, Massachusetts, the Fenway Center is a state-of-the-art building project consisting of extensive laboratory, office and retail spaces, as well as public pathways and amenities. Initiated to repair the divide in the public realm caused by the Massachusetts Turnpike (Mass Pike) toll highway, the development is being built on a special podium next to the Boston Red Sox’s iconic Fenway Park stadium; also the inspiration for its name.

Santander and the California-based design agency Mubien Brands were commissioned to create the visual identity for the Fenway Center during its planning and construction, drawing inspiration from the building and its location in the city.